From "Swarms and Mobs at This Year's ETech" "In order for people to band together, you need to have trust mechanisms. Imagine you are at the airport and could find people who could either offer a ride to where you needed to go or needed a ride to someplace you are going. If you could somehow have confidence that you can trust the other person you might be happy to offer or accept a ride. A reliable reputation mechanism might be the programming key that allows emergent social applications. The more richly linked the system is, the more options there are. Like Bonabeau's swarms, Rheingold recommends eschewing centralized control and allowing and encouraging people to hack what you build."

What if the potential for resource sharing in an american suberb is only 0.1% utilized? What if the public transit system was 50% replaced overnight by people advertising through their phones where they wanted to go, and people nearby in cars going to about the same place took them there in exchange for whuffie?

[sidetrack: Click-through licences like most microsoft apps are of questional legal effectiveness. What if I could describe my values in certain areas to my computer and have it negotiate a EULA contract for me? ]

the new generation of uberphones - mobile, always-connected devices - have the power to change the world. this time its simultaneously a social revolution as well as a technological one. what if there was a huge gap, mindblowing gap between supply and demand for services that seem so ordinary in one sense yet go so unmet? a huge new market is also a potential for huge profits for market makers. like european countries that can places wagers on almost anything, connected people will be able to market almost anything. used cars, haircuts, computer help, blind dates, groceries, a place to stay, GOVERNMENT ITSELF, JUSTICE AND THE COURTS SYSTEM, A ONE WORLD NATION. I hope you have goose bumps. I know I do. A SOCIAL CURRENCY, CRYPTOGRAPHY AND TRUST MEASUREMENT MEANS EVERYTHING in such a world.